Most Customers Leave Happy
Most local businesses don’t have a service problem.
They do the work properly. They treat customers well. People generally leave satisfied.
In many cases, those customers genuinely intend to leave a review.
The Intent Is There, But It Doesn’t Last
The gap appears after the experience is over.
Customer intent is real, but it’s temporary. It depends on timing, convenience, and how easy it is to act in the moment. When even small obstacles appear, that intention often fades—not because the experience was forgotten, but because action was delayed.
Small Inconveniences Stop People
In everyday situations, customers are usually left with two options: search for the business later or scan a QR code at the moment.
Searching means remembering the business name, typing it correctly, sorting through similar listings, and confirming the right page. QR codes require opening the camera, aligning the scan, and waiting for the page to load.
None of these steps feels difficult on its own. Together, they’re often enough to break momentum.
Writing the Review Isn’t the Hard Part
Most customers don’t avoid reviews because they’re hard to write.
The difficulty lies in reaching the review page in the first place. When the path isn’t immediate or obvious, even satisfied customers default to moving on with their day.
Making It Easier to Start
Lowering that initial effort changes the outcome.
One example of this approach is using NFC-based review prompts. With an NFC Google Review Set from Tap for Growth, a customer can tap their phone and receive a notification that leads directly to the business’s Google review page.
There’s no searching, no scanning, and no uncertainty about which listing is correct. The interaction is brief and optional, and it happens while the experience is still fresh.
What Changes When It’s Easy
For customers who already intended to leave feedback, removing that first hurdle makes follow-through more likely.
Over time, reviews tend to appear more consistently—not because customers are being persuaded, but because fewer steps stand in the way.
Reviews Start to Match Customer Real Experiences
For businesses that already focus on doing good work, this approach doesn’t change customer sentiment. It simply makes it easier for existing intent to turn into action.
Written by Tap for Growth